See what keeps users coming back

There's a reason she's still awake at midnight. It might be because she wants to order her cappuccino in fluent Italian.

Going for a run in the rain, of course.

He ran the same parkour for 3 months to become the king of his segment, and some guy just took it.

This guy just did free labor for a company worth billions. So, everyone gets home from work a bit quicker.

Nobody paid them to do it. So, why does your app

Our user's looking good. Wait a second. User 4765. Deploy the agents now.

Boss, I found the target. User 4765 just put his phone down. He's going to lose his streak and leave the app for dead if we don't do something in the next 10 minutes.

Calm down, agent. We've got to get this right.

He just ignored another notification. Oh no, it's over. We lost him.

Not if I can help it. Deploying custom challenge now. User 4765 has a history of completing challenges.

Boss, it's working.

It's StriveCloud. We detect users that are about to churn and motivate them with the right mechanic at the right time, so they don't leave.

Let's talk about one of the most effective behavior engines ever made. You'd think I'd be talking about something for the FBI or the NSA. But I'm talking about the green bird that's more clingy than your crazy ex.

I've reached the silver tier in Duolingo. I still have a long way to go, but I'll get there. I hate that bird.

Duolingo has three mechanics to keep their users engaged. As a user, you're forced to interact with the app every day or risk losing your streak. If this is the case, the bird will personally let you know at the right time. Maybe not always the right time.

And the third mechanic is social pressure. Seeing your friends rank higher on the leaderboard creates pressure. Oh, that's for me.

Check the full case on our website.

All right, ladies and gentlemen. We're playing user loyalty poker. Winner gets to keep all their users. Small blind, big blind.

Wallet. New feature. I call your feature and raise with a dashboard. I fold. I do nothing, hope they stay. All in on push notifications.

Let's go. We did it, guys.

Just go all in on the users you already have. Keep them playing.

Everybody says enterprise engagement is hard, with big budgets and months of development. So we hired someone with zero experience. Go ahead, kid. Ask for it.

Make a 7-day login streak for our banking app.

That's it?

You get the speed and agility of the UI to set things up in minutes, with the scale and reliability of StriveCloud for enterprise. It's like having your cake and eating it too.

All right, ladies and gentlemen. Have you ever thought about why your parents never changed banks? But why?

Sander. This is your classic bank. Firstly, your banker used to know your parents, and he used to know them by name. He used to help them open their accounts in person. He used to call them at the right time with the right advice.

And then your banker got replaced by an app. And now 90% of users only use the app to check their balance. So where are all those customers going?

Neo banks like Revolut rebuilt the tower. To start, they get to know you from day one. You're up and running in minutes. They nudge you at the right time, at the right place, and teach you as you go.

Same customer, different tower. And the difference is engagement. It's built intentionally, not hoped for.

Three things are true about every banking app. 90% only open it to check their balance, the other 10% to pay, and we can conclude that everybody hates opening it. That's why your friend still hasn't paid you back for the bar.

We change this with NIU. Now you get paid for paying your friends back. The more friends you bring, the more everyone earns. You can even see which friend tops the leaderboard and maybe win a car. Oh, it's Alexis. Can you tell him what happened?

Our app used to be a place where people just came to check a number. Now it's a place where they come, play, and stay.

You see, users stay active for a reason, and merchants are doing more transactions. NIU is growing. Check the full interactive case on our website.

One of the problems with most apps is that after they get installed, they don't get their users invested. Because it's not about your app's goal, it's about your user's goal.

By letting users set their own goals, Zumba increased app usage by double digits.

Want to know more? Explore the interactive case on our website.

Can you fix that Zumba challenge ASAP?

Yeah.

Perfect. Let's get coffee.

Dude, what the hell are you doing?

Beating your high score, sucker.

Did you finish it? The challenge?

Did it two minutes ago.

Apple didn't hire 150 million coaches, but instead they built three rings. Move, exercise, and stand.

Dude, I'm just closing my ring, man.

And 90% of users are still active after 3 months. It's personalized and perfectly timed. It's not a reminder, it's a challenge.

Gamification is not a gimmick. It's behavioral science driving retention at scale.

Who died this time?

User 4,827. Downloaded the app on Monday, uninstalled it by Friday.

Let's look at what went wrong.

Day one, he opens the app. Day two, he got a push notification. Probably a generic one. Day three, got another one. He muted it. Day four, he got an email. We miss you, with a sad face emoji. Onboarding hassle. Eventually, he died.

Cause of death? Boredom.