In short
A quest is a series of linked steps that users complete in order to reach a reward. Each step points to the next action, so the quest works as a guided path through an app. Quests are often used for onboarding, feature discovery or longer goals that keep users progressing.
Why it matters for apps
Quests break a bigger goal into small, ordered steps. Users always know the next action, and each finished step builds momentum toward the final reward.
- Guided onboarding: A short quest can walk new users through the steps that lead to their first moment of value.
- Feature discovery: Steps can introduce features users would not find on their own.
- Show progress: A progress bar or checklist makes the remaining steps clear and motivates completion.
- Common mistake: Quests that are too long. Keep onboarding quests to a handful of steps and reward along the way.
Quests also suit longer journeys, such as a monthly learning path, where a single goal would feel too distant to motivate.
Industry examples
Duolingo gives learners Daily Quests, small sets of tasks such as earning a set amount of XP, with a reward for finishing them.
A banking app runs an onboarding quest: verify identity, add a card, set a budget, then earn a welcome reward (hypothetical).
Build it with StriveCloud
In StriveCloud you build a quest with challenge prerequisites: each step opens only once earlier challenges or badges are complete. Every step can pay out XP or currency, with the main reward on the final one. Segments let you show different quests to different user groups.
Want to try this? See the Duolingo playbook
Frequently asked questions
What is a quest in app gamification?
A quest is a series of steps users complete in order to reach a reward. Apps often use quests to guide new users through setup and key features.
How many steps should an onboarding quest have?
Keep it short, usually a handful of steps that lead to the first moment of value. Longer quests work better for experienced users.
What is the difference between a quest and a checklist?
A checklist lists tasks. A quest adds order, progress feedback and a reward at the end, which gives users a stronger reason to finish.