Case study
for B2C apps
Gamification & Engagement Engine
Wasder
Wasder uses gamification to increase community engagement
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Before reaching out to StriveCloud, the team at Wasder was looking for a fitting method to introduce gamification into the Wasder mobile app. They had a clear vision and a gamification strategy developed internally to meet the vision, but when it came to implementation they explored external solutions.
They looked for ready-built software that could implement all their gamification ideas into the Wasder mobile app, with minimum time and capital. That's why they decided to partner with StriveCloud, a fully customizable gamification platform that can adapt to customers' needs.
By introducing certain gamification features into their app, Wasder aimed to create a fun and engaging mobile app experience that encouraged users to actively engage in the community.
Wasder's team had a clear vision, full of creative ideas for how to captivate their gaming audience through gamification. StriveCloud was chosen as the preferred software partner to introduce the different gamification mechanics to the Wasder app and maximize social engagement on it.
The Wasder mobile app is a "social gaming micro verse" that connects gamers from around the world and provides a safe and welcoming space for all. With its focus on diversity, creativity, and community building, Wasder is quickly emerging as a leading player in the gaming industry. In a nutshell, Wasder is a social platform for gamers.
Why StriveCloud?
1. Defining the gamification system The system was designed to provide users with a sense of progression and achievement as they completed various social tasks on the Wasder mobile app. Several leveling-up techniques were introduced for users as they engaged in social interactions. For example, liking and commenting on posts, joining gaming communities, and posting their own content reward users with experience points (XPs). One of the key capabilities of the system is the ability to track user progress and provide feedback through concrete rewards in real time.
2. Building Season Pass The Season Pass is one of Wasder's premier features. It prepares and ushers users to participate in a one-off, unique gaming experience in a limited period of time. Through the Season Pass, users can pool their gaming hours into one or many games occurring within that season, and aim to rank high on the season's leaderboards before the season ends.
For each season, Wasder collaborates with different games, and several UX and UI changes may apply to the platform depending on the nature and aesthetic of the games. Seasons come with a unique set of in-game characteristics and yield different rewards based on user achievements.
3. Match overview and leaderboard The leaderboard is fueled by the leveling system. The more users participate in social interactions, seasons, and other in-game features, the more experience points they earn. XP works as the currency for gaining access to and climbing higher up the leaderboard. The more XP users gain, the further up they get, making them eligible for rewards provided by Wasder or season partners.
4. Daily streak system To encourage users to participate on Wasder daily, the team also created a streak system. Users maintain streaks by opening the app daily, which can lead to unlocking exciting rewards: special features or bonuses that make the app experience even more enjoyable. Users actively seek out these rewards by leveling up their XPs and maintaining their existing streaks.
Maximizing user participation through gamification A social app is as valuable as the users choose to contribute to the experience. Wasder's team designed gamification mechanics that reward participation: liking, commenting, joining communities, and posting content all earn XP. Real-time feedback through concrete rewards drives habit formation.
API-driven progression Wasder uses StriveCloud's API to send events to the gamification system and get feedback on user progress and the experience points users gain throughout their seasons.
