KNVB

The challenge

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Create a safe and comfortable platform for e-football players and fans in the Netherlands to participate in online tournaments and connect with each other and the club.

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The solution

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Launch Jantje.gg, a trendsetting online platform that lets users participate in tournaments and earn prizes by playing FIFA against other users in their school, college, or nearby communities.

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Customer at glance

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KNVB is the Dutch Football Federation. Over the last few years, KNVB has integrated an esports strategy aligned with the vision of FIFA. As the Dutch Football Association, they envisioned a goal of corresponding FIFA with their own strategies, insights, and possibilities. Having already created a competitive online league called E_Oranje on FIFA 22 and FIFA 23, they wanted to encourage the local Dutch footballing spirit further by creating an amateur online league for all grassroots FIFA players in the Netherlands.

With this in mind, they launched Jantje.gg, an online platform for amateur FIFA players in the Netherlands. On Jantje.gg, FIFA players can participate in tournaments and compete against players of various levels. KNVB envisioned one single digital platform that would attract the Dutch footballing spirit into the digital space.

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Goals

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Why StriveCloud?

1. Fully customizable white-label platform to bring your digital concept to life.
2. An engaging experience for amateur FIFA players: unique loyalty and gamification features (leaderboards, challenges, trophies, badges, virtual currency) developing a grassroots FIFA spirit from the ground up.
3. "We're in it together": full support of our team of experts to make the project a success.

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Approach

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1. Platform set-up StriveCloud was instrumental in creating Jantje.gg, providing expertise in creating the best experience on the platform. We provided support in the initial setup of the first tournaments, ensuring a smooth and successful launch.

2. Marketing tool integration Our platform's seamless integration of the pre-existing marketing tool stack and CRM of the KNVB into Jantje.gg was a significant advantage for their team. This integration allowed for a streamlined approach to marketing and fan relationship management, enhancing the overall user experience.

3. Growth and user acquisition In the first year, Jantje.gg focused on growing its user base in the Netherlands through branded and video content, social media campaigns, and events organized on the platform itself. In the second year, the focus narrowed to creating a snowball effect by advertising the platform in certain regions.

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Highlights

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Gamification mechanics on Jantje.gg The engine behind Jantje.gg covers a range of gamification and loyalty features:

• Challenges and progress tracking (e.g. Rookie reward: play 10 games)
• Badges
• Shop rewards (e.g. Steam EUR 10 giftcard)
• Virtual currency known as Jantjes

By incorporating these elements, the platform provides a rich and engaging user experience that keeps gamers coming back. Whether users are looking to track their progress, compete with friends, or earn rewards, the platform has something to offer.

A safe and comfortable environment The user cycle of the platform is elegant, efficient, usable, and good to play FIFA on. That's the most important thing for KNVB.

StriveCloud is a really open-minded company. They are experienced and really good guys. The team is helpful with everything we need to know. They are available 24/7. It's a really good environment to work with.

— Nick Hoogebeen, Partnership Manager e-football, KNVB