Club Brugge

The challenge

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Help Club Brugge delve deeper into their fan demographic to acquire more information about their supporters and leverage this knowledge to attract more enthusiasts.

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The solution

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Partner up with StriveCloud to create a unique digital experience aimed at sparking customer engagement and fostering increased brand loyalty, alongside other positive consumer behavior.

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The results

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Club Brugge saw over 12,000 fans join, each averaging 8 return visits over nearly a month. This led to a positive ROI in direct sales and gave insight into fan behavior, with over 80% of them allocating more than 1,000,000 points to unique experiences instead of tangible products.

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Customer at glance

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Club Brugge, also known as Club Brugge KV, is a professional football club based in Bruges, Belgium. Established in 1891, it is one of the most successful and historically significant clubs in Belgian football.

A key aspect of the club's strategy is to extend focus beyond the stadium and reward fans who support Club Brugge from afar. Whether their supporters are cheering from home or tuning in remotely, Club Brugge acknowledges the importance of engaging with every fan.

Currently, the club's fan base is primarily Flemish with limited attention given to engaging Wallonian supporters. The outreach to international fans is modest.

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Goals

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Club Brugge had two clear goals to achieve:

1. Foster a deeper connection with their fans to attract them to the new stadium.
2. Enhance customer rewards and prioritize unique experiences over transactional benefits.

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Approach

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1. Strategic testing: Enabling Club Brugge to validate hypotheses and create a clear overview of how to achieve their set goals:

• StriveCloud implemented an end-of-year campaign featuring a daily scratch card reward system for fans visiting the campaign page.
• This innovative approach not only tested speculations but also significantly boosted fan engagement.

2. Integration with existing data systems: Seamlessly integrating scalable reward systems with the client's existing data infrastructure:

• StriveCloud ensured a smooth experience for fans while also facilitating the tracking of desired behaviors, such as early match attendances or increased merchandise purchases.

3. Fusion of reward systems: Applying a clever blend of game elements with versatile reward systems:

• StriveCloud's method created a captivating and interactive experience for fans.
• This engagement strategy set Club Brugge apart from competitors and enhanced overall user satisfaction.

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Highlights

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Unlocking fan engagement StriveCloud's approach, merging game elements with versatile rewards, increased fan engagement and experience by understanding and catering to fan preferences effectively.

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Results

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1. Over 12,000 fans participated, aligning closely with the most successful campaigns in terms of unique participants.
2. An average participant came back 8 times, with more than 3,500 fans consistently coming back every day on average over a period of almost a month. On normal fan activations, this result is usually unreachable.
3. A positive ROI in direct sales compared to the activation investment, a rarity in such initiatives.
4. Over 80% of more than 1,000,000 points allocated to specific experiences instead of tangible products. Unique experiences struck a chord with Club Brugge's supporters.

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